Social media's role in developing an employees sense of belonging in the work place as an HRM strategy

Abstract

This study aims to evaluate the strategies of keeping qualified employees within the business by considering the need and desire of maintenance and growth of the business with the use of social media, a new communication medium formed owing to developing electronic technologies of today, as a form of communication, through the eye of the employee. In this study we have dealt with the level of social media-employee interaction and its relationship and its effect on organizational commitment. To determine this effect, we have included the valuation results of the surveys taken with the employees. Thus we tried to show the strategic importance of social media for the business and the recruitment of human resources to match its conditions.