ORCID "TR125080" İşletme Bölümü Makale Koleksiyonu için listeleme
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The process of branding a city-Antakya as a model
Yükselen, Cemal; Gönenç Güler, Emel; Wolff, Reyhan Ayşen (World Cultural Tourism Association, 2010)In studies about the branding of destinations, one finds the need to involve all the local and international stakeholders in the process of SWOT analysis and prepare a unique action plan. The Brand Destination Project of ...