Konu "Customer Segmentation" için Bilgisayar Mühendisliği Bölümü / Department of Computer Engineering listeleme
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Segmenting Customers with Data Mining Techniques
(IEEE, 2015)Retail marketers are constantly looking for ways to improve the effectiveness of their campaigns. One way to do this is to target customers with the particular offers most likely to attract them back to the store and to ...