Gelişmiş Arama

Basit öğe kaydını göster

dc.contributor.authorKöse, Bilge Çavuşgil
dc.contributor.authorAkyol, Ayşe
dc.date.accessioned2023-04-10T10:25:37Z
dc.date.available2023-04-10T10:25:37Z
dc.date.issued2019en_US
dc.identifier.citationKÖSE, B. Ç., & AKYOL, A. (2019). Experiential Destination Marketing and Tourist Behavior: A Research on Senior Tourists. Turizm Akademik Dergisi, 6(2), 271-287.en_US
dc.identifier.issn2149-1690
dc.identifier.urihttps://hdl.handle.net/20.500.12294/3723
dc.description.abstractDestination tourism activities and objects, by their very nature, are experience based and have a high potential in terms of experiential marketing’s applicability. In this regard, it has been aimed to adapt strategic experiential marketing modules (sense, feel, act, think and relate) to the destination of Istanbul and to analyze the effect of those components on the satisfaction level and behavioral intentions (loyalty, intention to pay more and negative WOM) of senior tourists visiting Istanbul, Turkey. Data were collected by a self-administrative questionnaire on senior visitors. The results of structural equation model showed direct and indirect relations between strategic experiential marketing modules, experiential satisfaction and behavioral intentions.en_US
dc.language.isoengen_US
dc.publisherMuharrem TUNAen_US
dc.relation.ispartofTurizm Akademik Dergisien_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectExperiential Marketingen_US
dc.subjectDestination Marketingen_US
dc.subjectSenior Touristsen_US
dc.subjectStructural Equation Modelingen_US
dc.titleExperiential Destination Marketing and Tourist Behavior: A Research on Senior Touristsen_US
dc.typearticleen_US
dc.departmentMühendislik ve Mimarlık Fakültesi, Endüstri Mühendisliği Bölümüen_US
dc.authorid0000-0002-4039-5823en_US
dc.identifier.volume6en_US
dc.identifier.issue2en_US
dc.identifier.startpage271en_US
dc.identifier.endpage287en_US
dc.relation.publicationcategoryMakale - Ulusal Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.institutionauthorAkyol, Ayşe


Bu öğenin dosyaları:

Thumbnail

Bu öğe aşağıdaki koleksiyon(lar)da görünmektedir.

Basit öğe kaydını göster